A Content Management System is key to run a successful website. A CMS gives you all the tools to create, modify, and manage all the content that goes into your website development strategy without having to type a single line of code. It lets you personalize even without any technical knowledge. There are tons of CMS software available on the internet but not all of them could be the right match for your brand or business. Several of the more well-known CMS service providers include Wix, Squarespace, Magento, Joomla, and dozens more. Let us look at the points that should be considered when picking out the right CMS software for website development.
What to look for when choosing a CMS platform?
- Its Impact on Company
It is integral to figure out how the particular platform that you choose is going to impact your company. There are two options that you can choose from in terms of what type of CMS platform you would prefer; development platforms and solution platforms. Though this may be a higher level of CMS requirements, ample research is required for an informed decision. Development platforms are where you are to design everything from scratch. You will be provided with an absolutely blank page that you have to build into your website with all the features and tools available in the CMS. For a solution platform, you already have a rough draft of a website which you have to add upon to obtain your customized website. Hence, they provide you a solution to work with.
A Development platform requires much time, effort and skills wherein you may have to hire a dedicated team for website development who have to outline and solidify all the functional requirements for a successful website.
A solution platform already does most of the work for you and requires you to only design the page like how you want to. It does not require much work on the functional requirements and development cycles. These platforms already have documentation in place making it easier for you to get your website up and running.
- Real costs
You should not go for a cheap option due to less strain on resources but also at the same time you should not opt for the most expensive option as some costs may be redundant. Here are a few costs you should consider while making the decision on your preferred CMS:
- Cost of Operations
Costs involved to keep your website running after set up
- Costs of Unprofitable attempts
Cost of attempts to improve sales that did not see fruition such as PPC Marketing which do not turn into sales.
- Costs that could have been avoided
These costs can be prevented with proper planning and strategy.
- Value Added Costs
These costs bring in exponential increase in lead generation such as costs involved in improvements of user experience.
- Technology integration
Technology is ever-changing and for a business that is planning to rely on technology in the form of a website to run, it is crucial for the content management system to keep up with the developments in the sector. The CMS should be able to seamlessly integrate with other components of the website such as marketing sales, communication, etc. Hence, you need to make sure that the tools you use to carry out these activities will be able to collaborate with your CMS.
The activities for which you should check up on the equipment used include:
- Project Management
- Social Media or Email Marketing
- Enterprise Resource Planning
- Customer support or Public Relations
- Automative Processes with respect to marketing
Keep any future plans in mind while making this decision as well. Especially if you are going to be having a full technology stack renovation in the near future, the decision relating to your CMS would be of paramount importance.
- Skill Sets
This goes back to how much work you and your team can take up. Maintaining a CMS is not an easy task, it requires much time and effort. Hence, based on your resources in terms of knowledge and Manpower, you can access the skillsets of your CMS based on two broad categories: Technical and End-User.
Find out if your IT team can secure your website files and infrastructure and if they can carry out timely maintenance checks.
If you cannot commit to these responsibilities, you may want to go for a CMS with the abovementioned skillset in-built or included in the service.
Also, take note of how easy it is to use the CMS. Do you need technical knowledge to be able to use it? Does it involve many third-party development languages or withe more easily accessible languages?
When your business develops, you will have more people with diverse role descriptions who will need permission to be able to make changes to your website. They should be able to do this without any prior experience on web development. Hence, one should take note of the User Experience coupled with the choice of CMS which encompasses the ease of installing and running the process.
With hacking of websites remaining as a pertinent issue, a CMS that can protect your consumer’s information and your content is required. This should be a major factor that you must cross check with the CMS you decide to go with.
Check for the security features the CMS provides and how up-to-date they are with bugs and fixes pertaining to their service. You can also check if you can add any third-party integrations to make your website more secure.
Blogging is a tried and proved method of keeping consumers up to date on news on your business. Therefore, it would be wise to go with a CMS that can aid with management of your blog. It should allow for easy creation of posts and modifications for content developers working on making the blog engaging without prior technical knowledge. Its competence on posting your content on RSS fees should also be investigated along with the ease of sharing your content on other platforms such as social media.
- Search engine optimization
No matter how much effort you put into web development, it would not see daylight if your website is not optimized according to SEO guidelines. Investing in a CMS that does not support SEO is like running your money in water. Hence, do enough research on how SEO Friendly the CMS you opt for is. Your CMS should be able to assist you in optimizing your content. Features such as easily recognizable URLs, metatags, alt-tagging, sitemaps and title tags should be easily accessible.
Also, reviews of the CMS service can help in this portion. Find out the success of other websites that use the same CMS in terms of SEO. Reviews can encourage or entirely discourage you from going for a particular CMS service.
- Social media and Email Marketing
With so much traffic being brought in from adverts on social media platforms or embedded links in captivating Emails, it is a necessity for your CMS to be able to share your content to these platforms with ease. Your CMS should also be able to track metrics related to the traffic that these Digital Marketing companies bring in. There are several CMS services that allow you to manage social media ad campaigns and email marketing campaigns as well. These CMS services would be a one stop solution to all things website development related.
- User Interfaces for Creation
Creating engaging content is an art. You need a CMS Service that makes the process simple and aids in the creative process. Here is a list of features that developers would appreciate the access to when designing websites or crafting content:
- A dashboard that can fully function and is responsive to various data formats such as mobile phones, tablets, laptops, desktops.
- Seamless integration with stacks of Marketing and Sales
- Control over User Management
- Processes of Content Approval and work assignment
- Management of Multiple Sites
- Support of Multiple Languages
- Stability: ability to keep running efficiently for long periods of time
- Scalability: performance when traffic is high
- Open-software Modularity
- Switch between different versions
- Ease of upgrading
- Troubleshooting information or video tutorials
These features would increase the chances of your website being more user friendly and successful as the developers have so much more to work with.
Support can easily be overlooked, but it may save you an awful lot of time and money if sufficient services relating to support are available. Check if there is sufficient training material that makes you familiar with how to go about using the CMS Service. A 24/7 online chat support or on-call support would be immensely helpful. So, ensure your CMS service provider has enough proprietary platforms to help you out when things do not go according to plan.
Before diving into the demanding process of website development, ensure you have a worthy CMS service to aid you in the process. Research on the best CMS services with the factors mentioned above in mind and you should be set to get a successful website up and running.